MTO 3D suit configurator for a top Italian fashion brand
This luxury menswear brand goes back to 1910 in Italy and represents excellence in craftsmanship and quality. Today, it is at the forefront of innovation, with a portfolio of renowned talent and iconic brands. It chose CLX as its dedicated 3D content factory to help it create a global in-store experience enabling customers to configure, personalize and order made-to-order suits through billions of possible combinations.
The problem we addressed.
For CLX, the highest priority was to translate the client’s uncompromising product quality and tailoring excellence into a real-time 3D experience. This meant we had to support over 2 billion possible 3D asset combinations with high levels of detail, accuracy of materials, and fit. We also wanted to optimize the experience for in-store and web-based performance, while retaining visual realism for users.
How we solved it.
Working in close collaboration with the client, CLX deployed advanced CGI workflows and ensured each asset met the brand’s highest quality standards, while remaining optimized for interactive use. We created a dedicated 3D-CGI production pipeline for highly detailed models of menswear and shoes.
The result was a fully scalable 3D-CGI configurator, seamlessly integrated into the in-store experience and powered by SHINSW, transforming products into a personalized luxury journey.
