2D & 3D content workflow for a leading Italian fashion house
This iconic Italian luxury maison is renowned for its leather craftsmanship and understated elegance. As a long-standing client of CLX, this brand relies on our expertise to manage and scale multichannel 2D and 3D content creation, orchestrating complex production workflows while ensuring full control, traceability and brand consistency across all digital touchpoints.
The problem we addressed.
The client faced increasing workflow complexity and operational constraints due to a number of external suppliers, diverse content formats, post-production stages, and time-consuming pre-publication approval systems. They needed a seamless, multichannel workflow that could work for all stakeholders, ensuring visual consistency and adherence to brand guidelines.
How we solved it.
CLX implemented a system with a dedicated interface for external photographers and content providers, featuring role-based access and real-time task assignment. Stakeholders from anywhere could operate efficiently, thanks to custom attributes and precise post-production rules.
The solution enabled automated, real-time asset distribution across external platforms and digital channels. This unified approach simplified governance, accelerated production cycles, and ensured end-to-end visibility across the entire content ecosystem.
