3D content excellence for a top fashion house ecosystem
The client is one of the most iconic luxury fashion houses in the world, synonymous with haute couture, heritage, and creative excellence. To support the growing complexity and scale of its digital content production, the client partnered with CLX to implement a fully integrated platform that would orchestrate the entire Photo and CGI production workflow, with uncompromising product quality.
The problem we addressed.
The client was seeing an increase in shooting and content requests from e-merchandising and post-production teams, requiring faster delivery without sacrificing quality. They needed workflows that were customized to their specific rules, review processes, and stakeholder roles. In addition, they also needed flexibility to scale content to include 3D assets, while seamlessly integrating with existing digital ecosystems.
How we solved it.
CLX delivered a unified, fully integrated platform that automated the entire Photo and CGI production workflow. Thanks to role-based governance and configurable workflows, teams could use bespoke validation models, automated notifications, and strict quality control.
The platform was seamlessly integrated end-to-end with Akeneo (PIM) and Adobe Experience Manager (Corporate DAM), ensuring harmonized data standards and smooth asset flow across systems. A dedicated 3D-CGI approval environment allowed detailed reviews and precise feedback, with automatic packshot references ensuring visual consistency between photography and 3D assets.
